Backlink Tier - The Hierarchy of Backlinks That Scale Your SEO Campaign
Backlink tier is the hierarchy of links you design to increase the effectiveness of your SEO campaign. Each level adds a layer of protection against Google and its penalties.
In order to get it right you'll have to put in an enormous amount of effort and time. This is because Google takes weeks to find new backlinks and determine their quality on the basis of each link.
First-Tier Links
These links must be of a high quality and dofollow from trusted websites. These links are known as Tier 1 backlinks and act as the basis of your link building strategy. They are a sign of trust for your web page, thus giving the site enough authority to rank well in search results pages of engines. For example, if your blog article is published on HubSpot, and it features the tier one hyperlink to SearchEngineLand's compilation of Link Building Statistics, then SearchEngineLand's website rankings will get a boost from the link equity passed on by HubSpot.
The second tier of backlinks can be a bit more diverse, and they can include low-quality hyperlinks, such as spammy forum posts or low-quality bookmark websites and directories. However, the main goal for the second tier 2 is to create quality content that links to your first-tier links. This is because content that is good will enhance the article in the context of which it is located and won't appear as if it is added to SEO purposes.
To construct an effective tiered link building strategy, you'll need to put your money in the creation of quality content and utilizing tools such as RankerX or GSA. However the time and money involved in manually executing an effort to build a tiered link is worth it in terms of the improved rankings that result from a properly-structured backlink pyramid.
Second-Tier Links
Tiered link construction is designed to lead users through different pages before they get to your website. To accomplish this it's essential to select second-tier backlink sources that are relevant to your business and website. Blog posts from guest bloggers are more effective for this purpose than account profiles because they offer content that is valuable and users will want to consume.
It is recommended to avoid using the tier-2 links on forums or other sites of low quality. Instead, use high-quality pages that provide industry news or guest posts. These links will appear more natural and have greater impact on your search engine rank. They're also more likely to be recognized as having been able to pass link equity by Google which can boost the value of their ranking in SERPs.
If you're looking to boost your SEO rank Be aware that getting these high-quality links manually isn't easy. It can take months to submit guest posts to top publishers and even longer for them to be published. In addition, it could take weeks to see outcomes of your efforts in generating new traffic and onsite conversions.
Additionally, many SEOs turn to automated tools to help them build links that are second-tier. This approach could be in violation of Google's Webmaster Guidelines and could result in an enactment of penalization.
Third-Tier Links
The number of links on this level is huge and may even be borderline spammy. They are posted on social media platforms as well as user-generated content sites like Quora. They are used to index tier 2 links but they do not pass link equity to the promoted resource. These are usually nofollow links. At this point, marketers are more focused on quantity than quality. They use tools to share an huge amounts of links on forums, in comments section of blog posts and articles directories, and other similar places. In this scenario tiered link-building can be considered a gray area and infringes Google’s webmaster guidelines.
Link-building campaigns that are tied require an enormous amount of time and effort to be successful. Google could take months or even days to index a backlink. It may then take weeks or even months to see the SEO effects. Marketers should be patient, and implement a well-planned content strategy.
Marketers should also avoid using too many automated tools to achieve this level of linking. These can violate the rules of search engine optimization and lead to penalties. It is recommended to manually select and publish hyperlinks on relevant donor websites instead of using automated tools like GSA or RankerX. This will stop the search engine from penalizing your promotion by removing links of poor quality.
Fourth-Tier Links
Tiered link construction remains a popular method for improving website rankings. Since Google has been making major efforts to eradicate "black-hat" SEO techniques, tiered link building methods have suffered.
This is because they are considered to be a gray area in the SEO world, and can be penalized if used improperly. Tiered links are backlinks constructed based on different levels of an underlying pyramid of links. tier 1 links of these backlinks is to improve the ranking of a promoted resource in search results. This way, the promoted page can be more prominent than its rivals and gain more organic traffic.
The quality of backlinks within this tier is an immediate plunge and are typically nofollow. This tier can also comprise low-quality directories, article networks, and social media profiles. These links can be made by natural means or through strategic automation tools, however they must remain diversified in terms of the domains, niches, and relevance.
In addition to their low-quality, nofollow characteristics, these backlinks could also cause problems if they're not sufficiently diverse. This is due to the fact that Google has a highly sophisticated group of hounds that constantly look out for patterns in backlink profiles and strategies. If they find them not only could the link-building team get penalized, but also its customers.